Hailed as the best ever Fiat launch, and resulting in unprecedented UK car sales, this event climaxed at precisely 500 hours into the New Year, with live music and a rich multimedia experience. The show was broadcast live on Virgin Radio, web-streamed on MSN, and simultaneously broadcast to 170 Fiat dealerships across the country. Live entertainment for a crowd of 2,000 guests and VIPs came from Mika and The Feeling.

Part of a global series of events, the Fiat Picnic was conceived as a classic English summer day out and was staged in the grounds of Alexandra Palace. Thousands enjoyed a host of experiential zones, games and main stage music performances. Every family took away a specially designed Fiat 500 picnic set whilst one lucky competition winner went home with a brand new Fiat 500.

500byGucci ChicNic, a contemporary, stylish and elegant summer picnic took place at the Goodwood Festival of Speed. Working alongside Krow - the lead strategic agency for the launch of 500byGucci, innovision transformed a section of the stunning Goodwood Estate into a luxury retreat with rolling green lawns, bridged by manicured gravel paths all framing a spectacular water feature. Invited guests enjoyed a sumptuous picnic with chilled champagne set to a backdrop of live music, croquet and boules.