As a part of Lloyds TSB’s 2012 partnership, we created a touring experience to take people on a journey through Olympic Torch Relay history and offered the chance to have photos taken with the prototype 2012 Torch. Visitors were also invited to nominate someone who has made a real difference in their community to carry the Olympic Flame in 2012. This activation visited 76 communities across the UK including schools, town and city centres, community events and branches, reaching over 55,000 people.

Olympic Torch Relay