ln late 2011 Pirelli made a strategic decision to host their annual Investor Conference event in London to capture the excitement, glamour and vibrancy of the City.

Location was everything, focusing not only on the future but still in keeping with Pirelli’s values, history and tradition, so we mixed the elegance of the traditional Italian sophistication with a gritty East London venue. The juxtaposition worked brilliantly with huge technical infrastructure and logistics behind a slick and stylish event produced by innovision.